Nowadays growing awareness and prominence of environmental challenges and sustainability have led many companies to debate about the future of our planet. Many national and international companies are trying to improve their economic and environmental performance embracing a sustainable and innovative approach. Regardless of size and the field of activity, Italian companies have started implementing long-term corporate strategies to keep up with sustainability trends. One of these organization is Lubea S.R.L, established in 2017 by Dr. Giuseppe Mura, which last year was granted Le Fonti Award in the category Innovation & Sustainability – Corporate Responsibility for being a successful TLC and environmentally friendly company.
As a result of its success and multiple achievements, today il Sole 24 Ore RadioCor news agency published Dr. Mura interview to better understand the reason why he has decided to establish Lubea and to discover the tasks that only CEOs can do to succeed in building efficient businesses.
As stated by Dr. Mura “I have always embodied the values and goals of companies I have worked for and I have always known which values would have identified the ideal work environment: transparency, integrity, and inclusion.” With this respect, Lubea has invested in women, increasing their number in the workplace; specifically, its rate increased by 32% from 2021 to 2022. The great success and its partnership both with national and international stakeholders have made Lubea one of the Italian excellencies in the TLC field allowing it to jump into European markets, like Spain.
